Lendix Changed its Name to October

Lendix / October - New Logo

Lendix Moving Away From Their P2P Lending Profile

October, formerly known as Lendix, is a leading platform in funding of small and medium-sized enterprises (SME loans). The company was launched in 2014 and is based in Paris, France. It operates in France, Spain, Italy and the Netherlands. 14,000+ lenders have financed more than €240 million worth of SME loans (November 2018).

Last month, the company changed its name from Lendix to October. While the company’s product currently remains the same – a P2P lending platform connecting individual and institutional investors with small and medium companies, we can expect a change in the future. With a new brand, the company plans to start offering other financial products.

Plan A becomes Plan B

The Company Found Lendix Boring and Too French

Explanations given by the company also include that they found the name Lendix too French for a company that wants to become a European leader. And also that it was a bit boring and all about lending money.

Not doubt that “Lend” may prove to be a disadvantage in a quick-growing P2P market where not all platforms will survive in a harsh competition, but “October” is also a very anonymous name that don’t give a clue about the company’s real business.

Original and Current Strategies

Originally, Lendix intended to become a SMEs lending marketplace leader in continental Europe. After the transition to October, there may be concerns about the company’s intentions and sustainability.